The concentrator focuses the air flow of air for precision styling. Great for touch ups or to set your style. The design of the air inlet grill allows for increased air flow while, the shape and size of the dryer improves flow of the air through the dryer. This 1600W hairdryer creates the optimum level of airflow and gentle drying power, forbeautiful results every day. A rubberized hook can be found on the base of the handle. Use to store easily at home or if staying at a hotel. Compact and ergonomic, this hairdryer benefits from a clever modern design.